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The so-called terminal maintenance services, which would require tea enterprises must actively assist, urged terminal to fully implement the franchise brand monopoly marketing mode, strictly abide by the principle of “unified” franchise; Constantly keep and dragon well tea alliance business exchanges and communication, promptly coordinate to solve the joining trader’s actual difficulties; Accurately grasp the perceptual and rational characteristic of mixed market condition, and guide the joining trader make full use of the brand monopoly resources and advantage, get the largest market share. Only in this way, the joining trader can deeply realize brand monopoly profit pattern charm, and maintain the franchise route, dutifully unity under in your brand. As China tea brand chain-like alliance leader, xiamen gather ChunMing tea think tea xiangfei enterprise must complete the terminal brand maintenance services, must do the following:
A, scientifically planning, develops the market:
Some tea enterprises unilateral pursue the number of franchisees tie guan yin Tea, blind expansion, the growth of blindly seek performance, instead of considering constructions of vertical growth performance; Investment promotion join without doing any investigation and study, the net. Results the sale terminal open clutter, the good and bad are intermingled. As the years passed, strength spent a lot of, open three fall two even dwindling, and then began to complain. This is called eager for quick success and instant benefit, not kill LiuHouLu. Such people lack the global vision, grasp the market, no long-term vision system of marketing strategy.
As a brand tea enterprise, should first in-depth seriously to understand its own business model, management concept, the brand culture, brand characteristics and brand market positioning; Then according to the command of its exact information, the market strategy plan. As the battlefield to the general planning, to capture territory formulated as global, long-term development construction strategy, practical execution. Have a good construction strategy, China merchants to join, can we encounter methodically development. Investment promotion to join must good quality clearance, strict selection of the joining trader, don’t eager for quick success and instant benefit give oneself of future trouble.
After finish merchants to timely follow-up maintenance, urge and assist the joining trader strictly implement the franchise mode. Some tea enterprise pursues only a moment’s fast, thought the joining trader opened just enticingly, can ZuoShou share; Hence whether disregard, allow the joining trader to tinkering with; Results a look, hard laid down the network, the first sell vinegar hang sheep, waving red flag do the g8 coalition business face, four seasons rerouted the everything. Also some tea enterprises to unilateral pursue the sales volume, before one eye closed, as long as the delivery, the more the better, all welcome. Don’t say image unify, even brand monopoly all can not guarantee. Thus, a designer goods, make to do wholesale essentially no difference between headquarters creates brand appeal of depletion in the local market, gradually cut, franchise brand monopoly market advantage but also disappeared. Not only seriously affected the brand in the local market image, and the subsequent development of to the market is laid a insurmountable obstacles. So developing markets, is cutting their own roots.